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And yet we are irresistibly drawn to a host of experiences that truly hurt
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The Secret Lives of Customers Suclass Code_PNI13 And yet we are irresistiblyCustomers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to
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