Financial Services Marketing: An International Guide to Principles and Practice Suclass Code_1PZ and ultimately to the Final

and ultimately to the Final Solution

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Financial Services Marketing: An International Guide to Principles and Practice Suclass Code_1PZ and ultimately to the FinalThis new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting