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Retailing in the 21st Century Viola Eckelt gerade bei dem Versuch derRetailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e. g., increasing competition within and across retailing formats, the growth of online retailing, the advent of radio frequency identification (RFID) technology, the explosion in customer level data availability, the global